Define the message.
Make it perform.
Campaign objectives, audience, offers, ad strategy, final brand copy and graphics, approvals, and performance insights.
A production partnership built to turn ideas into compelling content and give every campaign room to grow.
Ellera leads strategy, advertising and client relationships. Yousouf leads creative production, photography and editing. The objective is straightforward: content with a clear purpose, delivered through a reliable workflow.
Campaign objectives, audience, offers, ad strategy, final brand copy and graphics, approvals, and performance insights.
Creative concepts and shot lists for Aliyah’s approval, talent and production planning, directing, video, photography, editing, colour, and organized asset delivery.
Recurring production packages for brands that need a dependable monthly stream of video, photography and campaign-ready assets.
1 shoot day · Up to 8 production hours
2 shoot days · Up to 16 production hours
Optional bookings are priced separately because they reserve additional production capacity on demand.
Extra shoot days for new locations, seasonal promotions, new campaigns or additional creative requests beyond the contracted retainer.
One additional date, up to four hours
One additional date, up to eight hours
Dedicated event coverage for corporate lunches, employee appreciation, hospitals, festivals and food truck bookings outside the regular production schedule.
Compact coverage for smaller bookings and focused event recaps.
Recommended starting point. Enough time for food, service, atmosphere and two distinct content pieces.
More event coverage and additional finished video variations.
Fast-paced food footage, crowd shots, music, and natural sound. Capture the truck, team, service, and the energy of the booking. Ideal for demonstrating professionalism and the scale of the event.
Show the care and coordination behind a large catering order to demonstrate reliability and professionalism. Example hook: “Here’s what goes into preparing a catering order for 100 guests.” Follow food preparation, quality checks, packing, transportation, and setup. This concept requires the relevant behind-the-scenes access and may be planned as a separate catering shoot.
Event photo allocations are 25 edited images per booking, regardless of duration, subject to sufficient photographable activity and permissions. These are event coverage rates, not scripted commercial production rates. Talent is additional where required.
One shared workflow: align strategy before the shoot, produce against clear concepts, then deliver the assets in the formats the campaigns need.
Aliyah defines campaign priorities, audience, offers, launch needs, placements and marketing copy. The final campaign strategy is agreed once the client signs.
Yousouf develops the creative concepts, references, shot lists, production plan, proposed talent requirements, and video/photo deliverables based on Aliyah’s campaign brief. Aliyah reviews and approves the concepts, locations, creative direction, required talent, and deliverables before the shoot is confirmed and production begins.
Yousouf films and photographs on-site, directing and capturing footage with both 9:16 and 4:5 use cases in mind. Location changes are planned in the schedule.
Yousouf personally edits the visuals, audio, colour and pacing, delivering clean, finished videos. Subject to Aliyah agreeing to this workflow in advance, Ellera adds the final advertising text, branded overlays, and calls to action so the team can test different hooks and messages without repeated text-placement revisions or re-exports from Yousouf. If Yousouf is asked to add text, the copy and brand direction must be approved beforehand.
Priority creative arrives first. Ellera runs and optimizes campaigns, shares learning, and uses performance insights to plan future production needs.
Simple production terms that let Ellera use and test creative without recurring requests for access or minor variations.
All original video footage is supplied as ungraded S-Log files through a Google Drive folder provided by Ellera. These are source assets, not colour-corrected exports.
Standard colour correction/grading of individual clips, sorting, descriptive naming, individual exports and organized Google Drive delivery. Unusually intensive corrective work should be scoped separately.
Video: 9:16 and 4:5 exports of the same finished Reel are included when reframing is straightforward. Photography: each edited photo included in a monthly carousel is also delivered as a separate 9:16 Story-ready image, suitable for Stories or other uses. These alternate crops are additional files, not additional unique photos. Different creative edits or extensive reframing are quoted separately.
With Aliyah’s agreement before production, Ellera’s team handles the final ad hooks, copy, calls to action and branded text overlays. This lets them experiment with messaging and avoids cycles of minor text revisions to completed edits. Yousouf supplies clean, colour-graded videos. If Yousouf is asked to add text, approved copy, placement and brand rules must be provided before editing; one revision round applies.
Travel to the first filming location within the GTA is included. Every additional GTA location on that shoot day is $75. Inter-location travel and setup count toward booked production hours.
Monthly packages include the talent support previously outlined. Additional half/full-day shoots and event bookings do not include hired talent; this is quoted to the shoot. Paid-ad appearances require appropriate written releases.
All delivered assets remain available to Aliyah and Ellera after delivery. If Aliyah decides to stop working with Yousouf, Ellera can keep using, editing, reproducing and repurposing those assets indefinitely for Naan Kabob’s organic content, website and paid campaigns, with no further usage fee. This is an ongoing commercial license for Ellera and the named client, not a transfer of copyright ownership: Yousouf retains copyright unless a separate written assignment is agreed. Resale or use for unrelated brands is excluded. Music, talent and other third-party permissions still apply. The agreed rights should be recorded in the production agreement.
November production can begin subject to agreeing dates. We identify the priority advertising video before shooting so the first asset can move quickly.
Delivered within two business days following the shoot, assuming standard complexity and preapproved direction. Urgent weekend help is possible when scheduling allows, but is not guaranteed.
The full Standard package, including the early priority video, is delivered within ten business days following the shoot. Premium, extra shoots, and complex work receive agreed schedules based on scope.
A working creative map based on Aliyah's initial discovery conversation. The client is not signed; campaign concepts, locations and deliverables will be confirmed together after approval.
Large platters, preparation, packaging, office lunches, family gatherings and straightforward catering order calls to action.
Yonge tea room, celebrations, group dining, table settings and venue atmosphere for event inquiry campaigns.
On-location service, staff and employee interactions, food presentation and proof of the corporate booking experience.
Food, pickup, popular items, location-focused content and messaging that encourages ordering through direct channels.
Working context: 10 GTA locations; a potential additional opening in Q1 2027; Mississauga locations leading overall and downtown office proximity supporting corporate catering. These are client-discovery notes shared by Ellera, not independently verified operating claims.
Try different production combinations to see indicative creative production fees. This is a planning tool, not a client-facing quote or contract.
Production, timing, usage and flexibility, in one place.
Yes. One GTA location is included; each additional GTA location on the same shoot day costs $75. Time spent travelling and setting up between locations counts toward the booked hours, so the shot plan needs to be realistic.
Book the additional half-day ($750, four hours, four Reels and 15 edited photos) or full-day ($1,350, eight hours, eight Reels and 30 edited photos). These are optional dates, while Premium is a precommitted two-day monthly volume package.
Yes. Event packages start at $450 for two hours and include 25 edited photos. The $600 three-hour package includes two Reels and is the suggested starting point for a typical corporate food truck event. All events are subject to schedule availability and venue requirements.
The scope is 25 professionally edited event photographs across all three event tiers, rather than a smaller photo allocation for shorter coverage. The event must provide enough suitable moments and any necessary permission to photograph attendees.
One preselected, straightforward, fully edited priority video can be delivered within two business days. The Standard Package is delivered in full within ten business days after filming. Rush weekend assistance is possible when available, not guaranteed.
Yousouf handles editing personally to preserve consistency in pacing, colour and creative quality. The creative production arrangement does not rely on a separate dedicated editor.
Aliyah provides the campaign brief, intended audiences, objectives and offers. Yousouf then develops the creative concepts, shot lists, proposed talent requirements and planned video/photo deliverables. Aliyah reviews and confirms that everything is approved and ready to shoot before the production date.
With Aliyah’s approval of the workflow in advance, Ellera writes and adds final hooks, promotional copy, calls to action and branded overlays. Yousouf delivers the completed, colour-graded videos without baked-in ad text so Ellera can test several messaging variations without repeated rounds of text edits. If Yousouf needs to add any text, Ellera approves the copy, fonts, styling and placement before editing.
The Standard Package includes 12 unique creative edits. If each is delivered as 9:16 and 4:5, that means 24 exported video files, but still 12 distinct Reels. Simple reframing is included; new creative structures or extensive rebuilding are not.
Yes. Every edited photo included in a monthly carousel is also exported in 9:16 so Aliyah’s team can reuse it in Stories and other suitable placements. Both the carousel-ready version and the 9:16 Story-ready crop are included without extra cost. They are alternate formats of the same edited photograph, not additional unique photos.
Yes. Original ungraded S-Log footage is delivered free and can be edited, repurposed and used commercially for the named end client under the agreed license. Yousouf retains copyright unless a separate written assignment is negotiated.
For each selected shoot day, Yousouf can colour-correct and grade the individual clips, organize them, give them descriptive filenames, export them separately and upload the resulting assets to Drive. The charge covers preparation labour, not the right to access raw footage, which is already included. Intensive restoration or specialized work should be scoped separately.
Yes. The files delivered to Aliyah and Ellera remain theirs to keep and use for Naan Kabob’s marketing, even if Ellera chooses to stop booking Yousouf. They can continue publishing, editing, reproducing and repurposing those assets for Naan Kabob without additional usage fees. This grants ongoing commercial usage rights, not a transfer of copyright ownership; Yousouf retains copyright. The footage cannot be resold for unrelated brands, and talent, music and other third-party usage permissions still apply.
The original monthly packages include the stated talent support, subject to confirming cast needs and paid-ad permissions. Hired talent for additional standalone shoots and events is quoted separately. Yousouf can coordinate written appearance releases; each actor's commercial-use consent must be verified before publishing ads.
Standard Reels use a manageable number of planned shots and straightforward editing, music, colour and simple graphics. Detailed scripted scenes, large casts, extensive motion design, challenging compositing or unusual post-production requirements receive a custom quote before filming.
Meta ad spend, Ellera's campaign-management fees, additional hired talent outside the monthly scope, and unusual production costs are not included. The proposal does not settle invoicing, cancellations, rescheduling, overtime, taxes or a copyright assignment; those require confirmation in the final agreement.